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What To Include In A Guest Post Pitch?

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Are you ready to make a big splash in the world of guest blogging? Looking to promote your expertise and expand your reach? Well, you’ve come to the right place! In this article, we’re going to dive deep into the art of pitching a guest post. So, grab a pen and paper, because we’re about to uncover the secrets to crafting a killer guest post pitch!

Picture this: you’ve stumbled upon a blog in your niche that attracts thousands of readers. You know that sharing your insights on that platform could skyrocket your visibility. But how do you get your foot in the door? That’s where the guest post pitch comes in! It’s the key that unlocks the door to valuable collaborations and opportunities for growth. In this article, we’ll walk you through what to include in a guest post pitch to increase your chances of success.

So, what makes a guest post pitch stand out from the crowd? Well, a pitch that’s concise, compelling, and customized is sure to catch the attention of busy editors and bloggers. In this comprehensive guide, we’ll break down the essential elements that make a guest post pitch irresistible. From crafting a captivating subject line to showcasing your expertise and providing a unique angle, we’ve got you covered. Get ready to take your guest blogging game to the next level!

What to Include in a Guest Post Pitch: The Ultimate Guide

Guest post pitches are essential for building your brand, establishing authority, and increasing your online visibility. However, crafting a compelling and effective guest post pitch requires careful consideration and strategy. In this comprehensive guide, we will explore the key elements that should be included in a guest post pitch to maximize your chances of success. Through seven detailed sections, we’ll cover everything from understanding your target audience to crafting an attention-grabbing subject line. Whether you’re a seasoned writer or just starting out, this guide will provide valuable insights to help you elevate your guest post pitch game.

Understanding Your Target Audience

Understanding your target audience is the first step in creating a successful guest post pitch. Take the time to research and analyze the publications or blogs you wish to contribute to. Consider their audience demographics, content style, and tone. By aligning your pitch with their interests and needs, you increase the likelihood of acceptance. Start by writing a brief introduction that captures their attention and highlights your expertise in a way that resonates with them. Showcase your knowledge of the publication by mentioning specific articles or topics that you admire or have engaged with. Personalize your pitch to stand out from the crowd and show that you genuinely understand their audience.

Crafting a Compelling Introduction

The introduction of your guest post pitch should be concise, engaging, and persuasive. Start by addressing the editor or decision-maker by name, if possible. Then, quickly establish your credibility and expertise in the topic you want to write about. Highlight your relevant experience and any previous publications or achievements that demonstrate your qualifications. Use an attention-grabbing opening line to capture the reader’s interest and make them want to keep reading. Your introduction should create a sense of excitement and intrigue, setting the stage for the rest of your pitch.

Gaining the Reader’s Attention with an Irresistible Hook

In writing your guest post pitch, it’s crucial to capture the reader’s attention right from the start. One effective way to do this is by crafting an irresistible hook. This is a compelling statement or question that piques the reader’s curiosity and makes them want to know more. Consider using a surprising statistic, an intriguing anecdote, or a thought-provoking question. The hook should be directly related to the topic of your proposed guest post and highlight its relevance and potential impact. By starting your pitch with a strong hook, you increase the chances of the recipient reading the entire pitch and being persuaded to accept your submission.

Demonstrating Relevance and Value

To convince a publication to accept your guest post, you need to clearly demonstrate its relevance and value to their audience. This is where thorough research becomes crucial. Familiarize yourself with the publication’s style, tone, and content, and tailor your pitch accordingly. Clearly outline the main points or takeaways that readers will gain from your article. Highlight the unique angle or fresh perspective you bring to the topic. Emphasize how your guest post will benefit the publication by providing valuable content and engaging their audience. Show you understand their needs and demonstrate why your article is a perfect fit for their platform.

Outlining the Article Structure

When pitching a guest post, it’s important to provide a clear outline of the proposed article structure. This helps the editor or decision-maker envision how your content will be presented and organized. Start by stating the main topic or title of your article. Then, provide a brief summary of each section, including key points or subtopics you intend to cover. Make sure the outline is well-structured, concise, and easy to understand. This not only helps the recipient evaluate the quality and depth of your ideas but also demonstrates your ability to create a coherent and well-organized piece of writing.

Showcasing Your Writing Style and Voice

In addition to demonstrating your expertise, it’s important to showcase your unique writing style and voice in your guest post pitch. This gives the recipient a taste of your writing skills and help them envision how your article will fit within their publication. Craft your pitch using the same tone and style that aligns with their brand. If the publication has a conversational tone, use a friendly and approachable writing style. If the publication has a more formal tone, maintain a professional and polished approach. By showcasing your writing style and voice, you can make your pitch even more compelling and increase the chances of acceptance.

Social Proof: Highlighting Your Previous Work

Including social proof in your guest post pitch can significantly strengthen your credibility and increase the trust the recipient has in your expertise. Social proof can come in various forms, such as mentioning previous publications, prominent websites you have contributed to, or endorsements from well-known industry professionals. If you have an impressive social media following or have received positive feedback from readers of your previous work, be sure to mention this as well. By highlighting your previous work and demonstrating your success, you can increase the recipient’s confidence in your ability to deliver high-quality content.

Maintaining Professionalism and Conciseness

While it is important to showcase your personality and unique voice, it is equally crucial to maintain a professional and concise writing style throughout your guest post pitch. Avoid excessive self-promotion or fluff and focus on presenting your ideas and qualifications clearly and concisely. Keep your paragraphs and sentences short and to the point, ensuring easy readability. Make sure your pitch is free from typos, grammatical errors, and formatting issues. A clear and error-free pitch conveys professionalism and attention to detail, increasing the likelihood of acceptance

Approaching Guest Post Pitches Like a Pro

1. Personalize Your Pitch

Do Your Research:

Research the publication you are pitching to thoroughly. Understand their audience, content style, and tone. Personalize your pitch to fit their needs and show that you have done your homework.

Mention Specific Articles:

Highlight specific articles or topics from the publication that you admire or have engaged with. By showing that you are familiar with their content, you demonstrate your genuine interest and increase the chances of acceptance.

2. Keep It Concise and Focused

Be Clear and To the Point:

Editors receive numerous pitches, so make sure yours stands out by being concise and focused. Clearly state your main idea, qualifications, and the value you bring in a way that is easy to understand.

Avoid Rambling:

Avoid long-winded explanations or excessive details. Keep your pitch brief and get straight to the point. Editors appreciate pitches that respect their time and get to the heart of the matter.

3. Highlight Your Expertise

Showcase Relevant Experience:

Highlight your relevant experience, qualifications, and any previous publications or achievements that demonstrate your expertise in the topic you want to write about. Editors are more likely to accept pitches from writers who can demonstrate credibility and knowledge.

Focus on Your Unique Angle:

Highlight the unique angle or fresh perspective that you bring to the topic. What makes your article different from others? How will it benefit their readers? Emphasize the value you bring to the publication.

4. Follow Submission Guidelines

Read Guidelines Carefully:

Editors usually have specific guidelines for guest post submissions. Make sure to read and follow these guidelines carefully to increase your chances of acceptance. Ignoring guidelines shows a lack of attention to detail and professionalism.

Double-Check Formatting and Requirements:

Before submitting your pitch, double-check that it adheres to the publication’s formatting and submission requirements. This includes word count, file format, and any other specific instructions.

5. Follow Up Professionally

Give It Time:

Allow the recipient some time to review your pitch before following up. Editors are often busy and may take a while to respond. Avoid sending multiple follow-up emails too soon, as this can appear pushy or impatient.

Send a Polite Reminder:

If you haven’t received a response after a reasonable amount of time, send a polite follow-up email. Remind them of your initial pitch and express your continued interest in contributing. Keep the tone friendly and professional.

6. Accept Rejection Gracefully

It’s Not Personal:

Rejections are a part of the guest post pitching process, and it’s important not to take them personally. Editors may have various reasons for rejecting a pitch that have nothing to do with your writing ability or expertise.

Learn From Feedback:

If you receive feedback with the rejection, consider it as an opportunity to learn and improve. Take the feedback constructively and use it to strengthen your future pitches. Editors’ insights can provide valuable guidance for honing your writing and pitching skills.


Crafting a compelling guest post pitch requires careful planning, research, and a focus on showcasing your expertise and value to the publication. By understanding your target audience, personalizing your pitch, and maintaining professionalism, you can improve your chances of pitching successfully. Remember to be concise, highlight your unique angle, and follow submission guidelines. And even if you receive rejections, don’t be disheartened. Learn from the feedback and keep refining your pitches. With persistence and practice, you’ll increase your opportunities for guest post acceptance and ultimately enhance your online presence and credibility as a writer.

Key Takeaways: What to Include in a Guest Post Pitch?

– Keep your pitch concise and to the point.
– Highlight your expertise and credibility in the industry.
– Tailor the pitch specifically to the target website’s audience and content.
– Showcase your unique angle or perspective for the guest post.
– Include relevant writing samples or portfolio links to support your pitch.

Frequently Asked Questions

When it comes to pitching a guest post, knowing what to include can make all the difference. Here are some commonly asked questions to help guide you through the process:

1. How important is personalization in a guest post pitch?

Personalization is crucial when pitching a guest post. Taking the time to research the target website and its content will demonstrate your genuine interest and increase your chances of getting accepted. Start by addressing the recipient by name and mention specific articles or topics on their site that you enjoyed or found valuable. Explain how your post can add value to their audience or complement their existing content. Showing that you’ve done your homework will impress the website owner and make your pitch stand out.

Moreover, personalizing your pitch also allows you to tailor your content specifically to the target website’s audience. By understanding their needs and preferences, you can propose topics that are relevant and appeal to their readers. This approach showcases your ability to provide valuable content that aligns with the website’s goals, making it more likely that your pitch will be accepted.

2. Should I provide writing samples in my guest post pitch?

Including writing samples in your guest post pitch is highly recommended. Website owners want to ensure that the content they publish meets their quality standards and resonates with their readers. By providing writing samples, you give them an opportunity to assess your writing style, clarity, and ability to engage an audience. Select samples that are relevant to the topic or niche you’re pitching and highlight your expertise or unique perspective.

However, keep in mind that you should only share your best work. Choose samples that showcase your writing skills, ability to research, and provide valuable insights. Additionally, make sure your samples are proofread and error-free to demonstrate your attention to detail. Providing solid writing samples can effectively convince website owners that you’re the right fit for their platform and increase the likelihood of your pitch being accepted.

3. What should I include in the subject line of my guest post pitch email?

The subject line of your guest post pitch email is critical because it’s the first thing website owners will see. It needs to capture their attention and make them want to open your email. To create an engaging subject line, consider using one or more of the following elements:

  • Personalization: Include the website owner’s name or the name of their website in the subject line to show that your pitch is tailored specifically to them.
  • Value proposition: Highlight the unique value you can bring to their platform, such as “Compelling Content Proposal” or “Expert Insights for Your Audience.”
  • Curiosity: Use a subject line that arouses curiosity and leaves the recipient wanting to learn more, like “An Opportunity You Don’t Want to Miss” or “A Fresh Perspective for Your Readers.”

Remember to keep your subject line concise and avoid using clickbait or misleading tactics. The goal is to entice the recipient to open your email and read your pitch, so be honest and genuine in your subject line to establish trust right from the start.

4. How long should my guest post pitch be?

When it comes to the length of your guest post pitch, it’s essential to be concise and to the point. Website owners are busy and receive numerous pitches daily, so they appreciate pitches that respect their time. Aim to keep your pitch between 150-250 words, ensuring you provide enough information to capture their interest without overwhelming them with unnecessary details.

In your pitch, briefly introduce yourself and explain why you’re interested in writing for their website. Highlight your expertise and briefly mention the topic or angle you want to cover in your guest post. Clearly outline the benefits that their audience will gain from your content. Finally, end your pitch with a polite request for their consideration and provide contact information or links to your writing samples for further evaluation.

5. How should I follow up on a guest post pitch?

Following up on a guest post pitch is important, as it demonstrates your commitment and perseverance. However, it’s crucial to do it tactfully and without coming across as pushy. Start by waiting at least one to two weeks before sending a follow-up email. In your follow-up, politely remind the website owner about your initial pitch and express your continued interest in contributing to their site.

When crafting your follow-up email, keep it short and simple. Reiterate the main points of your initial pitch, emphasizing why your content would be valuable to their website. If you haven’t received a response after the follow-up, it’s best to move on and focus on other opportunities. Remember to maintain professionalism and gratitude throughout the follow-up process, as it reflects positively on your character and may leave a lasting impression for future collaborations.


So, when you’re pitching a guest post, there are a few things you should include. First, introduce yourself and explain why you’re qualified to write on the topic. Then, provide a catchy title and a brief summary of your proposed article. Next, highlight the main points you’ll cover in the post, and include any relevant examples or data. Don’t forget to mention why your content is valuable and unique. Finally, wrap up your pitch with a polite closing and your contact information. Good luck pitching your guest post!

Remember, keep your pitch concise and to the point. Customize it for each publication you’re targeting, and always follow the submission guidelines. With a strong pitch, you can increase your chances of getting your guest post published and reach a wider audience. Keep practicing and refining your pitch, and you’ll be on your way to becoming a successful guest blogger!